Wellness & Adventure Travel
Our pillars of growth
The Islita caters to the two fastest growing market segments of wellness and adventure tourism with a premium, luxury offering that appeals to both mid- and top-tiers of the potential market audience.
Adventure Travel
The size of the global adventure travel market is estimated to expand at a CAGR of 15-16% and reach $1 trillion by 2030 and $1.5 trillion by 2032.
Driven by rising revenues and income levels, falling costs in aviation and accommodation, and a wider variety of potential tourism activities, the global adventure tourism business has experienced rapid expansion.
Adventure tourism is growing ever more popular than traditional mass tourism around the world due to its versatility. The number of international tourists rose to more than 1.5 billion by the end of 2019 from 680 million in 2000 according to the statistics by UN World Tourism Organization; and IMF staff calculations.
Further, the market for tourism into the Americas is broadening - with parity between the dollar and the euro signifying an opportunity for growth from European tourism.
Destination Wellness
The global wellness industry, valued at $5.6 trillion in 2022, has experienced significant growth from $3.4 trillion in 2013 and now surpasses pre-pandemic levels. Anticipated to expand by 57% to $8.5 trillion by 2027, that represents about twice the size of Germany's GDP.
While wellness destinations and lifestyle hotels predate the pandemic, March 2020 marked a turning point in the industry. Destination wellness hotels (DWHs) distinguish themselves by offering comprehensive wellness programming and amenities, attracting guests with specific health and wellness goals who seek a premium experience. They emphasize a lifestyle approach catering to the body, mind, and spirit, offering services like yoga, tai chi, plant-based diets, and meditation. These lifestyle choices have made hotel guests discerning consumers, prompting mainstream hotel companies like Hyatt and InterContinental Hotels Group to invest significantly in wellness-focused brands.
The Islita responds to these industry changes and disruptions with a truly forward thinking wellness and adventure offering at its very core, attracting those exploring the most innovative, holistic and advanced therapies.
